Saturday, 17 December 2011

Semarang promotional tourism video, Kuku Bima Ener-G - Let's Go to Semarang!




Press CC to turn on the English subtitle (done by me :P)

This is what a tourism video should look like. I have to admit that many promotional videos made by many Indonesian government agencies are boring and looks unprofessional. But this, is one of the better ones I have seen, notwithstanding the fact that it is a product commercial too.

Sido Muncul, a home grown company, has helped in promoting Semarang as a travel destination. Its main product line is traditional herbal medicine (jamu). The company has grown tremendously, having started as a home grown industry in 1961. Before this video's release, this home grown company has promoted some other destinations too, like Komodo Island. I hope this can inspire governmental agencies (who can't even produce a decent tourism slogan), to buck up on their promotional efforts!

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